Internet Marketing Company, Link Building Strategy, off-page Marketing, Search Engine Optimization, SEO
Why Internet Marketing Companies Are Hard To Trust
Actually this is quite a big a dilemma that any SEO professional encounters when talking to a prospect. To start with, when clients call an Internet Marketing Company, they are pretty much focused on being on the first page of the search results. When you ask the most important question, which happens to be about their website, the answer is usually; they have a website and they are happy with it.
From that point on, it becomes harder to explain the fact that everything starts in their website. It has to be in ship-shape condition as far as optimized content, meta-tags, titles, domain name, internal linking, etc. More the SEO professional talks, more it starts sounding like a car-salesman who wants to re-do or sell this expensive website.
You somehow manage to get over the hurdle and explain that without properly optimized website the off-page search engine optimization (i.e., internet marketing) will not be as effective.
At this point, clients are pretty much at loss. And if you pursue your explanation further with Article Marketing, Link Building Strategies, Social Media Marketing, etc. you pretty much lost the sales, unless the client has some knowledge of the whole process of internet marketing.
I realize that there are more, but I guess the whole matter comes down to a few important points:
- SEO Education; where ordinary public really has no idea what they are dealing with
- Even if they did, rapidly changing technology that makes the information obsolete in a short period
- … and most importantly, the end results of the work that an Internet Marketing Company can not be guaranteed
When you combine all this with the fee structure of an Internet Marketing Company, and the cost of (say) Link Building Strategies or Article Marketing, prospects start having second thoughts, or the issue of trust becomes the primary concern.
How does an SEO Professional overcome this dilemma…?