Assesing Competition, Internet Marketing Strategy, Keyword Research, Link Building Strategy, Off-Page SEO, On-Page SEO, Online Video Marketing, Search Engine Optimization, SEO
What Are The Other Two Important Elements Besides On-Page SEO and Off-Page SEO In Your Campaigns
The core of generating “natural”, and “targeted” traffic to make sales in your website relates to On-Page SEO and Off-Page SEO. This is a step-by-step process to integrate all of the SEO factors to rank higher in the search engines on particular keywords (unless you are using PPC or any other form of advertising, which are different matters all by themselves).
Following are some of the most important items that you need to implement to have an effective SEO, and Internet Marketing Campaign to generate traffic, to become an authority in your field, or market a product.
Keyword Research: This will provide the most viable keywords for you to focus on, and setup your SEO, as well as Internet Marketing Campaign to claim market share (or keep your market share).
Competition Analysis: This will provide extensive knowledge as to who your competitors are, what keywords they are focusing on, how they are dominating the market, where they are getting most of their traffic – so you can mimic some of their strategies, and also do a counter campaign to gain market share.
Website Audit/Analysis: You may need this if your have an existing website, and want to implement the latest SEO developments to make a presence. This will give you detailed insight of your own website as to what On-Page SEO elements you are missing, where and how you should be implementing them in your site.
Besides all this, following should also be implemented in your On-Page SEO
- Properly optimized Unique / Quality Content
- Content titles with keywords and variation(s) of your keyword(s)
- Keyword and variation of your keyword usage without keyword-stuffing
- Meta description (even though this has no SEO value anymore)
- Internal Linking with anchor text and variation of your anchor text
- Page titles with your keywords
- Optimized images with Alt-Text
As to some of the important Off-Page SEO elements, you can integrate the following in your link building campaigns:
- Web 2.0 sites
- Article Directories
- Social Media
- Online Communities
- Video Marketing
- Local Directories
- Forum Participation
- Guess Blogging
- Press Releases
Every client has different objectives… so consequently every client has different SEO, and Internet Marketing needs, this video explains the generic implementation of our services with an example of a video marketing to show how we work with our clients.
Video: Elements Of On-Page SEO and Off-Page SEO
As to the other two important factors; Budget, and Time…
When people are talking about SEO, they usually talk about the elements of On-Page and Off-Page SEO that are mentioned above (along with how competitive your keywords are…). However, you should also understand that SEO and Internet Marketing all go back to your budget, and your objectives as to how quickly you want to make a presence on internet. Everything may sound good, and ready to implement but you also need to have the knowledge of implementing all these elements within your budget, and within the time frame of your campaign. In other words, you should have the knowledge to be able to integrate the SEO elements such that, the campaign has the utmost effectiveness within a specific budget and the time frame.
Furthermore, there is no “one size fits all” in SEO and Internet Marketing. It is quite irrational for anybody giving you a list of specific services per month. Your campaign should be planned by integrating all the SEO elements that you see in the above video, and it also depends on your specific needs, budget, and the required time frame.