Local Internet Marketing, Local Internet Marketing Company, Local Keyword Research, Local SEO COmpany
If You Like Google, Read This… No, It Is Not About Panda Or Penguin
All the chatter about Penguin has just about whined down, but I suspect the frustration of SEO people (rightfully so) didn’t go away.
Let’s focus shall we… and I mean, let’s focus on Local SEO, and Local Internet Marketing!!!
…well after all, local SEO and IM, where most of the things are going to be happening anyway, right??? So what can we do to have a website, which is “properly optimized” (I am guessing this should be the politically correct phrase without getting penalized by Google now) for your local business?
Well, it all starts with the keywords; even though Mr. Google keeps a tight lid on them, but somehow opens the lid and reveals important information to the paying clients…. ohh, right, right… we were focusing on the local business, local SEO, and IM…. no pun intended Google!!!… just can’t help it!!!
OK, let’s get some local keywords, you know the ones “Google can gather all kinds of data from you to better serve you… give you unique user experience…” just by changing the Google Policy without giving you an option to opt-out.
Ahhh, stuck again, most of the keywords are national even though users of Google gave all they got… WITHOUT GOOGLE PAYING THEM!!!
Sorry, did I even say “gave all they got???”… no, no, what I meant to say was “…even though Google took all they got FOR FREE!!!”.
And in return, now you need to PAY Google to see this data. “How” you say??? Simple, now you have to run an Adwords campaign to figure out the local keywords that would suit you the most…
… NICE GIG GOOGLE!!! Buy LOW, SELL HIGH… and I mean buy really LOW!!!
… well, that’s OK, I’ll just look at my analytics to see what keywords bringing me the most traffic… Ohhh I’mmm sorryyy, that data is a little bit skewed,,, now that Google is hiding the search referrals!!!
That’s OK… That’s O…K… have no fear. We have more ammunition to get the most important element of local SEO; the local keywords!
… did I say, you have to pay Google…??? anyway, let’s focus people, just focus!!!
Nevertheless, yes, there are couple of things you can do to get some local keywords, but the whole idea of putting this post is to point out the irony of how Google works as to showing itself as your friendly search engine… to screw you, and your local clients in the end!