WEB DESIGN AND DEVELOPMENT

The layout of your website should include unique characteristics and authentic personality of your company to convey the vision to communicate effectively with your clients and your prospects. It also has to be engaging for your visitors to take action to provide high conversion rate to improve your bottom-line.

Furthermore, your optimized website should also be integrated with the latest requirements and the developments of the SEO world to be ranked higher in the search engine results.

We, Internet Marketing Company, have extensive knowledge, experience and know-how to develop quality websites from basic blog to most complicated sites that involve databases as well as shopping carts to satisfy clients with extensive needs.

Our team of website designers and developers work with various website development languages such as PHP, HTML, XHTML, HTMLS, AJAX, FLASH, JAVA, and many more to accommodate our clients to make a prominent presence on the web.

Our step-by-step method to develop optimized websites entails many aspects of online marketing, and it starts with understanding our clients’ goals, vision and the way they want to express and expose themselves to their clients and prospects. The client involvement in our development process continues with every step until our clients are satisfied with any progress during the development phase.

Our development process involves the following main steps:

• Assessing Competition
• Laser Targeted Marketing Goals
• Keywords Research
• Site Architecture
• Site Design
• Site Usability
• Optimized Content Development
• Other Important Factors such as Optimized Domain Selection, Site Map, Sitemap, W3C, Canonical, and many more…

Assessing The Competition

The beginning of our optimized website development is to work with our clients to assess the competition. This important step enables our clients to make a sound decision toward how the website should be developed, what products and services should be emphasized, and how the customer and prospect interaction should be handled on the website.

From an SEO perspective, Internet Marketing Company also provides further information regarding the link building strategies of the competition, as well as the keywords that the competition is focusing on, along with who the competition is partnering with on the web.

Armed with such valuable knowledge, our professionals work closely with our clients to devise a sound online marketing campaign to develop an optimized website and an online presence.

Laser Targeted Marketing Goals

One of our most important tasks as an internet marketing company is to use our expertise and knowledge to  make healthy recommendations to our clients to develop laser targeted online marketing goals. Working closely with our clients on this matter gives them a clear understanding of the final objective, necessary path that needs to be taken, and most importantly sets up a timetable towards the final goal.

Since it is our utmost intention to work with our clients thoroughly to achieve their goals, here at Internet Marketing Company, we consider this step to be vital for our clients to make a prominent and continuous presence on the web.

Keyword Research

It is important to know which keywords your competition is focusing on, yet it is equally important to know which keywords your prospects are using to search for your products and services on the net. It is indeed the most important aspect of the internet marketing, where it also sets a precedence for our clients to decide where the marketing efforts should be directed towards.

Our experienced professionals in Internet Marketing Company, has extensive knowledge, as they also utilize up-to-date technology to determine the best keywords to concentrate on. They also collaborate with our clients during the decision making process to select the right keywords as to give a right direction to their online marketing campaigns.

Site Architecture

Once the keywords, competition and the marketing goals are determined, our website development team works with our clients to determine the site architecture such as the functionality, landing pages, content requirements, as well as the navigational hierarchy for the site.

We believe this step is essential to determine the Site Usability, and provides valuable information towards the design of the site.

Site Design And Usability

After all the essential information is determined, our graphic designers create concepts for our clients by considering all the information received from the previous steps. This is when we bring the site to life, where we express the characteristics of the company, products and services, branding, logo, and any other visual variables that are important for our clients to set a presence on the web.

We take a step further and apply the design properly throughout the site by considering the usability and positive customer experience.

Optimized Content Development

Everybody is familiar with the phrase; Content is King. Yet we, Internet Marketing Company, as an SEO company, our professionals further confirm that Optimized Content is King.

Once the keyword research is completed and the proper keywords are selected, our content writing professionals carefully develop 100% authentic content by considering the keyword density, location of the keywords, anchor texts, and many other related SEO factors.

Other Factors For Optimized Website Development

The development of an optimized website is a continuous process and requires more optimization steps. Among these steps, optimized domain selection, canonical, W3C, internal linking, and many more would be required to have a completely optimized website.

We at Internet Marketing Company, continually keep up with the latest developments of the net and meticulously implement the necessary optimization methods for the benefit of our clients.