Outsourcing Social Media Marketing To Internet Marketing Companies
When it comes to ever changing and rapidly expanding social media marketing, most of the companies have a hard time trusting themselves – or may not have enough knowledge, to launch and manage their own marketing strategy. So they naturally think about outsourcing their social media marketing to an Internet Marketing Company.
Yet companies need to understand that there are actually a few steps they have to complete before even considering their social media marketing. The misconception of social media marketing among people is that it is perceived as a silver bullet to bring solutions to many of the marketing issues once it starts… Nothing can be further than the truth!
In order to have a social media marketing strategy in place, companies should backtrack and take a look at their website first. Their website should be optimized with Site Architecture, Design, Optimized Web Content, and many other important on-page SEO factors.
Backtracking further; in order to have an effective on-page search engine optimization in place, companies should realize that they have to get their keyword research done. The process of determining what keywords they have to use will bring up another subject; in-depth understanding of their competition. Assessment of their competition as to what they are focusing on will in turn provide a valuable knowledge as to what they have to concentrate on.
Armed with all this invaluable information, companies can then have a clear marketing objective, and consequently optimized website to establish the foundation of the social media marketing.
- Assessment of the competition will determine what they have to focus on
- This will determine their marketing objective
- This will provide better understanding of which keywords should be focused on
- This will provide a good foundation for optimized site
- Optimized website requires further SEO factors
It is also imperative for companies to understand that social media marketing alone will hardly put them on the map. As mentioned above, social media marketing is not the silver bullet; it is simply one of the key off-page marketing strategies to help companies to be visible on the web. Companies will have to implement various other off-page SEO factors such as Article Marketing, Link Building, Video Marketing, Press Releases, and many others to become visible on the web.
So deciding whether to outsource social media campaign to an internet marketing company should actually start with considering many factors that involve effective on-page and off-page optimization to begin with. If companies have enough expertise to prepare the foundation of their social media marketing, then it should just be a matter of continuing their marketing objective with an addition of social media marketing strategy. Yet if there is a question regarding the effectiveness of their on-page and off-page optimization which is actually the foundation of social media marketing (or any online marketing for that matter) then outsourcing it to an internet marketing company should strongly be considered.