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How To Combine Offline Marketing Strategies With Online Marketing Strategies
Watch Video on Online and Offline Marketing Strategies
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There are quite a few advantages of combining offline marketing with online marketing strategies, where this combination can indeed be productive in generating traffic to your website, as well as leads, prospects and clients.
In order to have this process to be more effective, you should have a well optimized and well designed website, and your offline marketing material should give out the same message as your online marketing does.
The reason why this combination works well is because tracking of online analytics is much easier than offline analytics, as you can implement this advantage to your offline marketing campaign very effectively to have profound results in both fronts of the marketing efforts.
One of the first strategies you can implement to track the success of your offline marketing campaign is to put a unique URL on the print marketing material, and prepare a highly focused and well optimized webpage to track the analytics to see the effectiveness of the offline campaign. When you track these analytics, you can see quite a few important factors such as the geographical locations of your visitors, which pages they mostly go to within your site, what percentage is filling out the forms, and many other elements that you previously planned on seeing. Consequently, this would give you a good insight of your offline, as well as your online marketing campaign strategies for that specific product or service.
Another strategy that you can follow is actually the other way around. You can supplement the success of your offline marketing strategy with your online presence. In other words, you can use your blog or your social media presence to drive traffic to your offline marketing campaign. A good example for this would be to offer something exclusive to your online followers, prospects or your clients to stop by to see you at the fair that you will be exhibiting. This not only gives you valuable information as to the effectiveness of your online presence and your marketing campaign, it also give you invaluable insight of your offline success rate of conversion.
There is also a huge emerging market in the mobile technology; QR codes. You can include these codes in your offline marketing campaigns. By using these codes, you can actually send your offline prospects to your website, video, an exclusive offer if they fill out a survey on your site, or anything else that you can imagine. One way or another, this can be a very powerful tool to combine your offline marketing campaign with your online marketing campaign.
How about putting the URL of your social media pages, rather than giving out free advertising to social media companies just by putting their logos on your offline marketing material. Ask people to follow you, tell them they’ll get exclusive offers through socials. You should always push your business to the front instead of just putting logos and telling people that you are on Twitter or Facebook.
Another strategy you can follow is with your offline mailers. This strategy is particularly good for companies who send out mailers, where prospects fill out simple questions and send them back. It is a better idea to get simple background information or his interests on your prospect, or even some information of the place where he lives before cold calling him to break the ice, create a rapport and establish a trust with him. This will increase the effectiveness of your marketing efforts and better your conversion rate at the same time.
These are just a few main strategies that you can implement to combine your offline marketing strategy with your offline marketing strategies. There are definitely more, yet the next step is also important, where you have to convert your prospects into clients, which is another subject.