Search Engine Guidelines To Follow For Better Search Engine Optimization
Going back some time in the history, search engines basically looked at the Meta tags and also looked into the content of your website to determine the focus of your site. This in turned was called keywords, and search engine optimization, where it was nothing more than stuffing your web content with lots of keywords that you were concentrating on.
Those days are long gone! And needless to mention, nowadays search engines are much smarter and also getting much more intolerant to activities that are not withing their guidelines. Nevertheless, they even go further and implement penalties on websites that don’t follow their rules.
This opens up a couple of important subjects as to what the penalties are and how to correct them.
There are two main ways for Google to penalizes a website; Algorithmically and Manually, meaning automatically and with a spam team that they have.
Of course the easiest one to have resolved is the algorithmic penalties, where Google tends to be more direct. The resolution of these types of penalties just requires you to correct the error in your site, where Google will remove the penalty automatically.
You also have to keep in mind that Google has a good size of a spam team. They implement anywhere from light penalties to all way to pretty harsh ones. Depending on the seriousness of your behavior, they may pull you out of the SERP (Search Engine Results Pages) for short periods or longer periods for reasons of anything from having hidden text in your website to cloaking. In an even like this, a letter of intend as well as the proof will be in order, and the spam team will make sure that everything is taken care of before they liftoff the restrictions on you website.
It should also be noted that any misbehavior that violates the rules and the guidelines, such as spamming, link buying, or cloaking will result in penalties, yet good-behavior and sticking with the rules and regulations will definitely have nice rewards.
If you are an SEO expert or a web developer, whether it is your own site or doing work for others, you are going to have to be mindful of the rules and regulations. But it sure seems like more and more coming, as some people push the envelope to circumvent the rules just to find an easy way out.