Article Marketing, Assesing Competition, Content Optimization, Facebook, Internet Marketing Company, Internet Marketing Strategy, Keyword Research, Link Building Strategy, Local Keyword Research, off-page Marketing, on-page Marketing, Online Video Marketing, Optimized Website Development, Search Engine Optimization, SEO, Social Media Marketing, Twitter, Web 2.0, Website Design
Elements Of Internet Marketing Part-II
Elements Of Internet Marketing and How They Integrate With Search Engine Optimization
This is a follow-up post to our Elements of Internet Marketing Part-I, where we introduced the various important elements for you to use within your internet marketing. Yet incorporating these elements, and explaining the process of integration created a longer video, where we had to divide the subject into three parts: On-Page Optimization, Off-Page Optimization, and a sample to show how these factors fit together within an internet marketing campaign.
The core of internet marketing consists of Search Engine Optimization (SEO), as Search Engine Optimization (SEO) consists of two parts; On-Page Optimization and Off-Page Optimization.
On-Page optimization starts with Assessing your competition, where you get valuable information about your competitors. Most important information you gain of your competitors will be the keywords that they are focusing on, if they are dominating the market with these keywords, how they are marketing their products and services, as well as where they are getting most of their traffic from.
Once the competition assessment is complete, you will have keywords, which pertain to your industry. By using these keywords, you do your keyword analysis, as well as keyword research to find the most viable keywords you should be focusing on.
This in turn sets the foundation of your internet marketing goals, and also enables you to prepare your highly optimized website, which requires optimized content with your keywords. In order to have a highly optimized website, you use your keywords as follows:
- To prepare relevant, unique, and quality content
- Optimized titles with your keywords
- Varying your keywords throughout your content
- Preparing your optimized meta description with your keywords
- Establish your internal linking with your anchor text with your keywords
- External linking with your anchor text with your keywords
- Optimized page titles with keywords
- Optimized URLs with your keywords
- Optimizing your images with Alt-Text, as well as image titles with your keywords
Besides preparing your optimized content; your site design, site usability, site architecture, Site Map, W3C, Canonical, and Google Sitemap are important SEO factors, which all play a big role in User Experience.
Elements Of On-Page Optimization
Once your On-Page optimization is implemented, your Off-Page optimization starts. Needless to mention, your Off-Page optimization has to be based on your keywords, and it is implemented by using your keywords in anchor text to create backlinks. In other words, the core of your Off-Page Optimization is your link building strategy.
Link Building consists of Blogging, Web 2.0 sites, Article Directories, Social Media, Online Communities, Videos, Directories, Local Directories, Search Engine Submissions, Forum Participating, Guess Blogging, Bookmarking, and Press Releases.
There are actually more factors involved in link building to be highly effective. These factors are varying your keywords, having links coming from high authority sites, as well as coming from relevant sites and relevant content to your website.
How do we combine all these factors of Off-Page Optimization and On-Page Optimization to do an effective internet marketing campaign?
We take all the link building factors, such as Blogging, Web 2.0 sites, Article Directories, Social Media, Online Communities, Videos, Directories, Local Directories, Search Engine Submissions, Forum Participating, Guess Blogging, Bookmarking, and Press Releases, and plan an effective internet marketing strategy.
All the Off-Page factors that involve link building strategy also breakdown into other intricate parts.
- Blogging involves your own blog to communicate with your clients and prospects
- Web 2.0 sites such as HubPages, Squidoo, WordPress, Blogster, Weebly
- Article Directories such as Ezine Articles, Self Growth, Article Snatch, Sooper Articles
- Social Media can involve Twitter, Facebook, LinkedIn, Google+, and FourSquares
- Online Communities such as Focus, Quora
- Videos can be uploaded to YouTube, Vimeo
- Directories such as Yahoo, Dmoz
- Local Directories Such as Merchants Circle, Biznik, Google Places, Yahoo Local, BrownBook, Bing Local
- Search Engine Submissions to Google, Yahoo, Bing
- Forum Participating in various forums related to your industry
- Guess Blogging with other blogs related to your market and industry
- Bookmarking, as well as Press Release Distribution
You blog is one of the most important tools to communicate with your prospects and clients. At the same time, you blog is a vital tool to amplify yourself through social media, videos, as well as online communities.
Another useful tool is to build valuable backlinks from prominent directories. And furthermore, links coming from local directories play an important roles because of the fact that search engines have been giving importance on the local searches, along with the backlinks coming from local sites.
Becoming active in the relevant forums create couple of important factors; backlinks coming from the forums, and also gaining credibility by being active within the relevant forums to your industry.
Another important element in link building strategy is the Article Directories, where you can post quality articles to generate backlinks as well as traffic to your site. This can also be used to generate credibility as to helping you to become an authority within your market.
Web 2.0 sites serve important link building strategy similar to the Article Directories, yet since they are communities, and also accept videos, the importance of them are indispensable. You can use these Web 2.0 sites to post articles, as well as within your video marketing.
Guess blogging has become an important factor in link building strategies, where besides links, you also build credibility by being a guess blogger on somebody else’s blog. If allowed, you can also incorporate your video along with your blog article to better your link building strategy.
One important element in link building is to have a video marketing strategy, where you can prepare viral videos, as well as any other types to communicate with your prospects.
All this can gain strength with your Press Releases, where you can also include your videos.
Finally, social media can be used to amplify yourself by including it in any of the previously mentioned link building elements to strengthen your link building strategy.
Having all these link building tools in our possession, let’s do a sample internet marketing to create a buzz for you. We’ll use video marketing as a sample, where most people think that video marketing is putting a video on YouTube.
Elements of Off-Page Optimization
Sample Internet Marketing – Link Building Strategy
Let’s create a video for our video marketing. First thing we should do is to post the video to YouTube and Vimeo with nicely written, highly optimized, unique content under different titles with our keywords as links pointing to our website.
After we post our video, we amplify ourselves through out social media outlets, such as Facebook, Twitter, Google+, and LinkedIn for each of videos.
We create a page with all of our videos and post each one of videos to this page with unique and optimized titles. Once this is done, we create a separate page for each one of our videos with a highly optimized content as our video embedded to these pages.
Update our Site Map, as well as Google Sitemap to send a ping to search engines to come and index our site with fresh content.
We then post the same video to our blog with a nicely written, unique content and link the content back to our main site.
Ping the RSS aggregators to deliver our blog throughout the internet, along with pinging the search engines with our Google Sitemap to come and index our blog with fresh content.
When we post our article to our blog, we again use our social media to broadcast our post with our video through Twitter, Facebook, LinkedIn, and Google+.
If we wanted to be more aggressive, we prepare about ten unique and highly optimized articles, and post them to web 2.0 sites with our video embedded. Once this is done, we again amplify our posts with our videos through social media for every single one of our posts.
This way, rather than putting our video on couple of video sites and considering it video marketing, we use our video all throughout various outlets, and amplify it to create a buzz over the internet.
Sample Internet Marketing – Link Building